Ethoxylates Market (2023 - 2028)

A group of chemical compounds known as ethoxylates is produced when fatty alcohol and ethylene oxide combine. This reaction creates a molecule with a carbon-rich fatty alcohol and a polyoxyethylene chain as its two basic building blocks. Ethoxylates are employed in a variety of industrial processes and commercial markets. They are well-known emulsifying agents utilised for foaming agents, among other things, in the manufacturing process.


The global ethoxylates market size was valued at US$ 14.2 billion in 2019, expected to grow at a CAGR of 4.2% during the forecast period (2020 to 2027). The ethoxylate market is primarily driven by the expansion of the commercial sector and the need for cleaning agents for various industrial processes. As more powerful cleansers and high-foaming ingredients are being discovered, the need for low-rinse detergents is considerably increasing. Additionally, the increased utilisation of castor oil and other ethoxylate alcohols in personal care products contributes to the expansion of the ethoxylate market.


The ethoxylate market is segmented by product, application, end-use industry, and by region.

The global market for ethoxylates is divided into segments based on product type including alcohol, fatty acids, fatty amines, ethyl esters, glycerides, and others. The segment with the biggest revenue share was alcohol ethoxylates.

Because nonylphenol ethoxylates (NPE) are harmful, fatty alcohol ethoxylates are replacing nonylphenol ethoxylates in the textile, construction, and crop protection industries in the United States. Since glyceride ethoxylate offers cosmetics a good texture, the glyceride ethoxylate segment is anticipated to have consistent revenue growth over the course of the projected period. It is also utilised in the building sector as an emulsifier and in the creation of lubricants and surfactants.


The global ethoxylates market is divided into five categories based on end-use including home & personal care, agrochemicals, pharmaceuticals, oilfield chemicals, and others. With a 33.1% revenue share in 2019, the home and personal care application segment led the market and is expected to keep dominating during the forecast period. Its extensive use in the creation of numerous households cleaning products, including liquid and powdered laundry detergents, dishwashing gels and detergents, fabric conditioners, glass cleaners, carpet cleaners, oven cleaners, air fresheners, and hard floor and surface cleaners, is responsible for the segment’s growth.


With market categories such as soaps and detergents, personal care, and industrial and institutional cleaning anticipated to rise over the next few years, Asia-Pacific is currently the region with the biggest use of alcohol ethoxylates. With rising demand from industries like personal care in China, India, and the ASEAN nations, Asia-Pacific is also anticipated to have the quickest rate of market growth throughout the projection period. The two countries with the highest soap and detergent use rates worldwide are India and China. Around 1,515 thousand metric tons of detergents and 1,153 thousand metric tons of soaps were produced in FY2020, in India compared to 1,484 metric tons of detergents in FY2018 in the country. The use of soaps and detergents is anticipated to increase in the predicted period in the two most populous and expanding countries in the globe.

One of the world’s biggest marketplaces for personal care products is found in China. According to Statista Forecast, the market for personal care products in India is also anticipated to expand.


Europe contributed the largest portion of revenue. Due to an increase in the usage of ethoxylates in the pharmaceutical, cosmetics, household, and industrial cleaning industries. According to the International Association of Soaps, Detergents, and Maintenance Products, the European detergent market has around 700 manufacturing facilities, showing a significant impact on the global soaps and detergents market.  Additionally, growing fatty alcohol ethoxylate demand in the U.K., Germany, Italy, and France is assisting the market’s revenue expansion.


In November 2022, the chemical giant BASF, which is headquarters in Germany, jointly unveiled the BASF hub initiative with AHK Romania. Startups and entrepreneurs from 11 countries in Central and Southeast Europe, including Romania, will be gathered at the hub. The project’s objective is to act as a springboard for start-up firms, promoting the best concepts and offering financial support.


Rising consumer demand for low-foam detergent is predicted to boost market expansion. Growing Personal Care Industry in Asia-Pacific, increasing Demand for Industrial Cleaners is having a significant effect on industry growth. The global ethoxylate market is currently being driven by rising consumer awareness of personal care and cleanliness, and this trend is expected to continue over the forecast period.